Archive
10 Tips for Better Public Relations
Every document you write is part of a public relations program, and will have an influence on what the reader thinks. Even…
Part of the
network
network
Web Copy VS Offline Copy … How Do They Compare?
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.
5 Sure Fire Ways To Dissolver BUYER SKEPTICISM
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Don’t Envy The Guru – Become One!
Who says you don't have what it takes to be a guru? True, there are so many self- proclaimed gurus online these days, it seems extremely crowded.
Recognizing Your Diverse Audiences
Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of…
“How To Run An Online Business… From The Road”
Running an online publishing business really lends itself to mobility. Giving you the freedom to live as you would like, while running your business, is the appeal of the internet as a powerful money making vehicle.
