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12 Tips For More Effective Letters
Here is a quick, easy way to analyze your own letters and determine if they are effective. Analyze your next letter with…
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Web site strategy: “Buy or Goodbye”
The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".
8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The Do’s And Dont’s of Applying for Work @ Home Positions
Most people want a work @ home position, whether they find one researching online or their outside employer considers telecommuting.
Sales Letter Surgery … Before and After …
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't) this article will be of particular interest.
Keeping It In the Family
I'm sure you've heard this dreaded statistic before: the failure rate of all start-up businesses is around the 90% mark. Add to that the further distinctly unpleasant fact that roughly 50% of all marriages end in divorce and you can quickly see that the odds of your new small business succeeding, already slim, become positively anorexic if you run your business in partnership with your…
