8 Tips for Writing A Knock-Em Dead Headline

There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.

Keeping It In the Family

I'm sure you've heard this dreaded statistic before: the failure rate of all start-up businesses is around the 90% mark. Add to that the further distinctly unpleasant fact that roughly 50% of all marriages end in divorce and you can quickly see that the odds of your new small business succeeding, already slim, become positively anorexic if you run your business in partnership with your…

How To Write A Press Release AND Get It Published

Summary This article contains a checklist to writing a press release. And it includes the single most important ingredient of a press release, that will dramatically improve your chances of getting your news published.