network
There are many reasons to be investing these days, and too much opportunity to not have your money working for you. However,…
Several years ago, at the beginning of my Internet career, I asked someone if HTML was an abbreviation for Hotmail. Yes, I really was that naive. Since then, I've learned a fair bit about HTML coding. I had to. As a writer, I needed an online presence for my web content services; and as an ornery, mule-headed, cheapskate writer, I was determined to build it…
How do you let your users know about your site’s particular benefits? We get this question all of the time from designers. If you offer something that is unique to your organization, (and chances are that you do – that’s why you’re in business) then how do you make the users aware of these benefits? A little while back, we had the chance to compare…
Everyday your online, literally hundreds of pieces of information are laid out before you, and ALL of them claim to contain knowledge critical to your online success. Now obviously we can't read all of it, nor do we need to do so. Therefore, isn't it about time we finally took a few moments to discuss just exactly what areas we DO need to focus our…
Businesses are now racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive strategy of "one-to-one marketing", also known in the business world as customer relationship management. So what does this have to do with the Internet? Or maybe you are thinking, "How does this apply to me. I don't even see or talk to my customers, it's…
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.) If you initially find writing in a casual conversational style difficult, relax. You can do it. It's just a matter of getting…
