Archive
Baffling the Spambot Harvesters
All right, it's a pretty sure bet that if you put your email address on your website, the spammers will eventually grab…
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Discover The 7 Key Areas Crucial To Business Development
Everyday your online, literally hundreds of pieces of information are laid out before you, and ALL of them claim to contain knowledge critical to your online success. Now obviously we can't read all of it, nor do we need to do so. Therefore, isn't it about time we finally took a few moments to discuss just exactly what areas we DO need to focus our…
The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive strategy of "one-to-one marketing", also known in the business world as customer relationship management. So what does this have to do with the Internet? Or maybe you are thinking, "How does this apply to me. I don't even see or talk to my customers, it's…
Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.) If you initially find writing in a casual conversational style difficult, relax. You can do it. It's just a matter of getting…
Ten Questions To Ask Before Hiring a Freelance Writer
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first. 1. What am I looking for? Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic? 2. How do you charge? Many freelancers work on…
Win-Stay, Lose-Shift; A Marketing Strategy That Works
When you're in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you can you stick with a plan that you make all year?" the unspoken inference being -- or will you be "flighty" like all the…
