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Are They Stealing Your Commissions?
Some online services are using their FREE software to include within the bundle, a new type of software that will divert your…
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The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive strategy of "one-to-one marketing", also known in the business world as customer relationship management. So what does this have to do with the Internet? Or maybe you are thinking, "How does this apply to me. I don't even see or talk to my customers, it's…
Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.) If you initially find writing in a casual conversational style difficult, relax. You can do it. It's just a matter of getting…
Ten Questions To Ask Before Hiring a Freelance Writer
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first. 1. What am I looking for? Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic? 2. How do you charge? Many freelancers work on…
Win-Stay, Lose-Shift; A Marketing Strategy That Works
When you're in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you can you stick with a plan that you make all year?" the unspoken inference being -- or will you be "flighty" like all the…
How To Integrate Keywords Into Your Web Site Copy
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article.
