Your Business Through Your Customers’ Eyes

(Dear Old Dave) There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers'. In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn't care less about that. Customers…

6 min read Sales

Project Turn Around – Operation Rollout

Topic Project Methodologies & Process No IT project ever follows a methodology to a tee. If they did, the success rate of projects would be far higher than the abominable success rates we constantly read and hear about or even worse, personally experience. Here is an example of an actual project with many typical challenges found in most projects and how they were addressed to…

11 min read Archive

Choosing A Product Type that Sells

Listen up: Choosing a product is the MOST IMPORTANT DECISION you will make in your online business. Here's why: The product you choose will determine your market, your inventory, your expenses, your advertising. Everything you do online will hinge on what you choose. So, how do you know what to choose? Well, I have written thousands of words on defining a market niche and finding…

4 min read Archive

Daily Opportunities

Every day you have the opportunity to do things differently. Every day you have the opportunity to change and grow. You can find comfort in knowing that you can reorient yourself in the direction of you goals instantly by reading them and recommitting, sometimes more than once a day! No matter what you did yesterday, you can choose again today. Are you using that opportunity?

2 min read Archive