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Advertising with a Real Life Story
What is a real life story? It is just what it says, a story about the real life of an interesting person.…
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Do You Know How Much Your Content Costs?
The creation of content is a significant and increasing cost for many organizations. However, few managers know how much they are spending on content. If you're not measuring the cost of content, you can't evaluate the return on investment it creates. If you can't measure content, you can't manage it.
Holiday Action Keeps Shopping Season Sweet
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research's Carl Steidtmann to fear "the worst Christmas ever" in the retail sector. Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders…
Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart…
A Free Agent Roadmap for 2003
As this year comes to a close, it's time to look ahead to 2003. The start of a new year is an exciting time and is an opportunity to begin with a clean slate. As you develop your strategic plan, consider the following items to ensure that the upcoming year will be a success.
The Eye of the Storm
I've been publishing a newsletter for over 3 years and I've been actively marketing and running an online business for almost 5 ... needless to say, I've seen a lot of trends come and go and definitely know all about "lulls" and "surges."
