Archive
Network Forensics
During the Gulf War, computer hackers in Europe broke into a UNIX computer aboard a warship in the Persian Gulf. The hackers…
Part of the
network
network
Prepare Your Business For Your Ultimate Customer
Most business entrepreneurs would rather be in the driver's seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer... the person (or company) that buys their business. I've seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards…
How to Sell Even When the Price is Not Right
Do you ever wonder how you are going to make your product or service sell when you don't offer the lowest price? Because people always go for the lowest price offered, right? Not exactly. Do most people buy their cars from the junkyard? Or their TVs from pawn shops? Of course not. There is one thing that customers value more than getting a good deal.…
Personalization and Information Design
Personalization. It's everywhere. It's the big thing. Everyone wants to implement it--and you can't blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.
Press One and Go Directly to Voice Mail Jail
For some people “voice mail” means the voice mail menu system—or “voice mail jail.” You know, when you dial the business number and a voice—not a person—answers and says, “Hello, you have reached XYZ Company. Please listen carefully to the following options.” At this point, you grit your teeth and prepare for an ordeal. After listening to all the choices, you discover that none of…
Mini-Persuaders — Six Steps To Successful Classified Ads
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines. If you've tried a classified or two to promote your business and were disappointed…
