network
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they…
Do you ever wonder how you are going to make your product or service sell when you don't offer the lowest price? Because people always go for the lowest price offered, right? Not exactly. Do most people buy their cars from the junkyard? Or their TVs from pawn shops? Of course not. There is one thing that customers value more than getting a good deal.…
Personalization. It's everywhere. It's the big thing. Everyone wants to implement it--and you can't blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.
For some people “voice mail” means the voice mail menu system—or “voice mail jail.” You know, when you dial the business number and a voice—not a person—answers and says, “Hello, you have reached XYZ Company. Please listen carefully to the following options.” At this point, you grit your teeth and prepare for an ordeal. After listening to all the choices, you discover that none of…
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines. If you've tried a classified or two to promote your business and were disappointed…
1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.
