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For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical…
Personalization. It's everywhere. It's the big thing. Everyone wants to implement it--and you can't blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.
For some people “voice mail” means the voice mail menu system—or “voice mail jail.” You know, when you dial the business number and a voice—not a person—answers and says, “Hello, you have reached XYZ Company. Please listen carefully to the following options.” At this point, you grit your teeth and prepare for an ordeal. After listening to all the choices, you discover that none of…
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines. If you've tried a classified or two to promote your business and were disappointed…
1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.
Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing articles make it a strategy that's difficult to top. And when you think of writing articles, it's likely the name, Michael Southon, pops into mind. Michael is simply one of the web's most published and successful article writers. He's been reprinted literally tens of thousands of…
