7 Ways To Magnify Your Profits

1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.

Article Marketing: An Exclusive Interview With Michael Southon

Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing articles make it a strategy that's difficult to top. And when you think of writing articles, it's likely the name, Michael Southon, pops into mind. Michael is simply one of the web's most published and successful article writers. He's been reprinted literally tens of thousands of…

Software Project Management Primer

Sooner or later, someone steps into your office and says, “You’re a project manager.” It’s that quick, it’s that unannounced. It’s as though it’s expected that, just by hearing those words, you’ll magically know what you’re supposed to do, how you’re supposed to do it, and when things are supposed to get done. If you’re very lucky, you’ll increase your salary. If you’re like most,…

Managing Slow Payers

When you're running your own small business, especially if you're a solo operator, you need four pairs of hands, eyes in the back of your head, and psychic abilities don't hurt either. Most of your clients will be wonderful, but some will be difficult. And unless you have a system in place to manage them, slow-paying clients fall into the difficult class. If you allow…

Advertising with a Real Life Story

What is a real life story? It is just what it says, a story about the real life of an interesting person. Why can't you be that real life interesting person in your advertising? When you read advertising online, much of it is the same old hype that every other online ad uses. But a real life story set your ad apart from the rest?…