Create Your Logo in Six Steps

At some point in the life of your business you will need to approve a logo to represent your enterprise. The first time may be when you order your business cards and stationery. A year later you may want a more professional look. After 5 or 10 years your business may have evolved so much that the original logo no longer "works."

Diversify to Survive

Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs…

Network Forensics

During the Gulf War, computer hackers in Europe broke into a UNIX computer aboard a warship in the Persian Gulf. The hackers thought they were being tremendously clever -- and they were -- but they were also being watched.

Benefits vs. Features: Know the Difference!

Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters.…