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Past history has shown that it's not necessarily the companies with the snazziest websites that do well, or even the companies with…
Most online businesses experience seasonal highs and lows. Retailers experience a boom during the holidays, and a big drop in late December. For the rest of us, holiday spending often leaves us "out in the cold" for a month or two. We can't control the coming and going of the seasons, but we can control how we react to seasonal lows. After 15 years in…
Until several months ago, I'd heard the term "safelist" but had no idea what a safelist was. Well, I did a little research, and now administer two safelists: one established and profitable, and the other brand new. Here's what I found...
At some point in the life of your business you will need to approve a logo to represent your enterprise. The first time may be when you order your business cards and stationery. A year later you may want a more professional look. After 5 or 10 years your business may have evolved so much that the original logo no longer "works."
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so?
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs…
