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Someone has said that the greatest cause of ulcers is mountain-climbing over mole-hills! Is that the way you get your exercise? Many…
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs…
During the Gulf War, computer hackers in Europe broke into a UNIX computer aboard a warship in the Persian Gulf. The hackers thought they were being tremendously clever -- and they were -- but they were also being watched.
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters.…
For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire. Selling is an honorable profession and everyone who operates a business should…
Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't want to sound like a used car salesman selling hype and filler. But you do need to take a more active voice in your sales letters and actually give direction in the form of a command to close more sales.
