network
Until several months ago, I'd heard the term "safelist" but had no idea what a safelist was. Well, I did a little…
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters.…
For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire. Selling is an honorable profession and everyone who operates a business should…
Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't want to sound like a used car salesman selling hype and filler. But you do need to take a more active voice in your sales letters and actually give direction in the form of a command to close more sales.
I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too. There's just so much to be done. And the demand for this time is all the time.
Most business entrepreneurs would rather be in the driver's seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer... the person (or company) that buys their business. I've seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards…
