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The October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you improve your opt-in email marketing results.…
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices. The good news is that in most situations price isn't the burning issue. It's value-for-money or Return-On-Investment (ROI) - in other words, how much "bang they're going to get for their buck". Now, this is hardly revolutionary…
The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for…
Research indicates that less then 20% of small businesses execute any type of business plan. Research also indicates that only about 20% of all small businesses survive the first five years of existence. Is that a coincidence? I don't think so.
You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough rate than it once had .....
I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to advertise daily. One of the things that I don't read about ezines, is how informative they are.
