Archive
What Bugs Us Publishers!
This is for the rest of you too! I had attempted to write this article once before, but I did not like…
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Why this is the perfect time to start charging for website subscriptions
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter. And if you're already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.
Optimizing Fonts
Dear Robin, I have read that the only font that search engines are capable of reading are the fonts used by browsers. That if you use a custom font, such as Bookman, that it will be not be able to spider your site. I, prior to reading this, changed my font from the browser font to Bookman. I am concerned now that it will affect…
Why Your Newsletter Isn’t Making Money (…and how to fix it!)
While there are hundreds of philosophies on how to make money online, one that everyone seems to agree on is this: You've Got To Have A Newsletter. So, everyone goes out and starts one. Problem is, down the road, it seems that many of these newsletters aren't making their owners any money. What gives? Is the idea of having your own newsletter just another one…
Optimizing Separate Pages + Doorway Pages
Dear Robin, I manage a finance website, based in the UK The website consists of index page and some 13 other pages - each on a separate finance issue I am attempting to optimize the index page, and some of the more important of the other pages - to be acceptable to Google, MSN, Yahoo, Ask Jeeves, Overture uk, Aol + the main directories like…
The “Bang for your Buck” Approach that Eliminates Price Sensivitivy
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices.
