Archive
All About Inktomi
Inktomi is a behind the scenes search engine, powering some of the largest search services on the web, including MSN, Looksmart, About,…
Part of the
network
network
Optimizing Fonts
Dear Robin, I have read that the only font that search engines are capable of reading are the fonts used by browsers. That if you use a custom font, such as Bookman, that it will be not be able to spider your site. I, prior to reading this, changed my font from the browser font to Bookman. I am concerned now that it will affect…
Why Your Newsletter Isn’t Making Money (…and how to fix it!)
While there are hundreds of philosophies on how to make money online, one that everyone seems to agree on is this: You've Got To Have A Newsletter. So, everyone goes out and starts one. Problem is, down the road, it seems that many of these newsletters aren't making their owners any money. What gives? Is the idea of having your own newsletter just another one…
Optimizing Separate Pages + Doorway Pages
Dear Robin, I manage a finance website, based in the UK The website consists of index page and some 13 other pages - each on a separate finance issue I am attempting to optimize the index page, and some of the more important of the other pages - to be acceptable to Google, MSN, Yahoo, Ask Jeeves, Overture uk, Aol + the main directories like…
The “Bang for your Buck” Approach that Eliminates Price Sensivitivy
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices.
Is Your Value Proposition Strong Enough?
A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said: "You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. You must know your…
