Want to Keep Your Customers? Sign Them Up for a Service Contract!

With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question "What should I be doing to retain my clients?" Since you don't have the resources to launch a brand new loyalty program for your business, you may not be able to compete toe-to-toe with the expensive loyalty programs offered by large companies to draw…

Getting Your Newsletter Past the Spam Filters

As if it's not difficult enough to create high quality content for your newsletter or ezine, there's a new problem that's cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.

Buttons Tutorial

The following tutorial teaches you how to create a flashy button similar to one I made recently for a client. While following the tutorial, don't be afraid to add your own little twist to the mix - after all, a distinctive style could land you that job you've always wanted.

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous musician.