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Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing…
Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today's sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.
Enough with the doom and gloom. So the economy is not as strong as we would like it to be. If you decide to curl up into a ball and just accept the worst, then you've already lost. You might as well just close up shop now. But a downturn in the economy isn't the end of the world. What perpetuates economic dips is the…
Spam has not only become troublesome because we all receive too much of it, but it's now a problem for legitimate e-zine publishers such as you and me. This is because the spam overload has driven many companies and individuals to use "anti-spam" software to help screen out the junk. Unfortunately many of these programs filter out our opt-in publications as well. Let's first look…
Here are 10 basic 'must do' steps for small home based webmasters like you and me: 1. Trade mark all your slogans, logo, ultimate selling proposition etc. by putting a TM sign [For example: The House of Viral e-BooksTM ]. This also gives you a touch of `class` and creates a brand image for you. 2. Put a Copyright notice and date (Copyright [C] 2002…
Many of us have had and still have dreams and desires for our lives. Those same many of us have not been taught or shown the real mechanics behind drawing our *dreams come true* to us.
