Archive
Small Business 2003 Forecast
It's been a long three years! The American economy has been in recession officially since 1999, and this has truly wreaked havoc…
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Web Site Redesign 12 Ways to Rejuvenate
When surfing the Web these days, you often come across web sites that suffer from stagnation - they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor's attention. If not, they can easily click away to your competitor's site.
Are You Ready To Froogle?
Google has recently introduced a "beta" version of their "Froogle" online shopping search engine. Unlike their well-known search service, Froogle attempts to provide a searchable index of online merchandise catalogs. In this short article, I'll describe what Froogle offers searchers, how online merchants can participate, and offer a few simple tips to make the most of this new search engine.
The Untapped eBook Market
There's a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it's because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books. Folks, these people could care less about reading an ebook. This is a…
Beware the Difficult Client
Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type. I've listed several "difficult" types below, so that you can arm yourself against them. The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: "A contract? This…
How to create your web site marketing plan
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It's the life blood of your online business.
