Archive
Internet-Year One
Wow, I just realized I've been on the Internet for a year now! My how cyber-time flies.
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Beware the Difficult Client
Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type. I've listed several "difficult" types below, so that you can arm yourself against them. The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: "A contract? This…
How to create your web site marketing plan
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It's the life blood of your online business.
Increase Your Bottom Line Through Referrals
There's a therapist in my hometown who bills 55 hours a week and has a waiting list of several months of clients trying to get in to see him. He owns a business card. That's the extent of his marketing. He doesn't even have a sign on his door. He couldn't really market, he doesn't have the time. He's in his office 10 hours a…
Is There a Spy in Your Computer?
You may have inadvertently invited a spy into your computer. The spy is known by a few names "spyware, adware, trojans". Whatever it's called, what it does, once it's in your computer, is start taking statistical information as you travel the Internet. It may also send you pop-up ads and slow down your computer. Wired.com mentioned it "could even collect your credit card information". According…
A Glimpse into the Lycos Search Engine
Recently, the Academy of Web Specialists had the good fortune of having Adam Soroca, a representative from Terra Lycos http://www.lycos.com, attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future. As means of introduction, Adam is the Group Product Manager for Lycos InSite and is in charge of building…
