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With all of the talk about "consumer confidence" and people around the US returning to "faith" in these troubled times, it's easy…
Many home-based business owners have a single service or product they provide. They may sell e-books or crafts or speech-writing services. Specializing in one area is good for many reasons. For one, it makes marketing easier and helps that business build a solid reputation in one area. Although specialization has its benefits, businesses who derive all of their profit from a single area are overall…
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable." But the question of the moment is this: How do you know -- before a single living colleague, client or consumer has laid eyes on it -- that you've done a good ad? That it's the right time to stop all…
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing.
It's a bright and shining new year, and you've got a clean slate. What will you do with this opportunity?
One visit does not a sale make. Be sure to make your Web site so attractive to your visitors that they want to come back. You don't win their trust right away. It may take from 4-7 visits before they buy. Here's Five Ways: 1. Check and Correct What's Not Working
