Benefits of a Filing System

How to Know When You’ve Created a Good Ad

A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable." But the question of the moment is this: How do you know -- before a single living colleague, client or consumer has laid eyes on it -- that you've done a good ad? That it's the right time to stop all…

How to Convince your Visitors to Return Often

One visit does not a sale make. Be sure to make your Web site so attractive to your visitors that they want to come back. You don't win their trust right away. It may take from 4-7 visits before they buy. Here's Five Ways: 1. Check and Correct What's Not Working