Archive
How to Know When You’ve Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts…
Part of the
network
network
1 Step in Achieving Your New Year’s Resolution
In Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127…
‘Don’t say you’ve a brilliant product – get others to say it for you’
Have you ever noticed that the more a salesman tells you how good their product is, the more you don't believe them? It's basic human nature. Rolls Royce don't have to take out massive ads. to sell the cars. They virtually sell themselves thanks to a worldwide reputation. And have you ever noticed that friends who have bought a new TV, car, furniture or vacation…
Tools to Track Your Site Visitors
There are many reasons why a web site owner would want to track the number of visitors to her site, and almost as many ways to do it. This article will compare two well-known tools as a demonstration of the range of options currently available.
Transform your Home Page with Passion Copywriting
If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy. Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make…
How to Market Your Unsold Books on the Internet
Your book expresses your useful information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Now, there is a new way to market those unsold books. Use the Internet. And you don't even need your own Web site or spend money.
