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The style of writing drastically changes when you write for the average Internet surfer. People rarely read web pages word-by-word. They scan…
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually "serve themselves," without the need for overtime staff, or lengthy voice mail procedures.
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.
The world we once knew is gone. Today we must prepare for our financial future within the context of uncertainty. There are wars and rumors of wars; there is strife and conflict next door, across the street, and around the globe. What happens in a remote location somewhere in the world has an effect on how we feel, what we think, and what we believe…
Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves about their audience, but speak to everyone as if they were a dear, cherished friend.
So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn't matter if you create your own giveaway goodie or use an existing one, you need a "draw". What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few…
