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"Repurposing" is a great term, isn't it? When it comes to web writing, repurposing sounds much better than rewriting, redoing, reorganizing, or…
Writing good web content is a lot like planning a big dinner party. You're looking forward to having lots of guests, but you're not sure about when they'll arrive or how hungry they'll be. You know Deborah will only nibble on the salad, Laura will snack on the chicken, and Dan will cheerfully devour everything you serve. As an experienced party planner, you'll accommodate your…
We've noticed a disturbing trend in home page design -- information overload. Web designers and developers seem to have resolved the "to click or to scroll?" controversy by loading everything onto the home page. "More and more and more is better," they seem to be saying.
How many times have you said it? "I have got to back up my information!" I can't tell you how many times I've said it in this last year since buying my new computer. Why, I even bought the one with CD Write on it just so I could "back up" my information! I've written articles, sent out newsletters, sent and received a ton of…
Interview With An Ezine Marketing Pro: Alexandria K. Brown Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now. Alexandria: Sure thing! About four years ago, I left my NYC advertising agency job and began my…
This issue is our second one dedicated to the topic of repurposing print documents for the web. In How To Repurpose Print Documents For The Web (archived at http://www.ewriteonline.com/newsletter/issue10R.html), we offered these five questions to help you decide whether your print content is worth the effort repurposing requires:
