Archive
Google’s AdWords Guidelines In Action
When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend…
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Case In Point: Get A Full-Page Magazine Ad Free
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity - and his results - with us. KARON: Hello Roosevelt. Thank you for taking the time to give us some details about this unusual…
How to Feed Content-Hungry Site Visitors
Writing good web content is a lot like planning a big dinner party. You're looking forward to having lots of guests, but you're not sure about when they'll arrive or how hungry they'll be. You know Deborah will only nibble on the salad, Laura will snack on the chicken, and Dan will cheerfully devour everything you serve. As an experienced party planner, you'll accommodate your…
Home Page Essentials: Five Questions Every Home Page Should Answer
We've noticed a disturbing trend in home page design -- information overload. Web designers and developers seem to have resolved the "to click or to scroll?" controversy by loading everything onto the home page. "More and more and more is better," they seem to be saying.
Backing Up Is So Hard To Do!
How many times have you said it? "I have got to back up my information!" I can't tell you how many times I've said it in this last year since buying my new computer. Why, I even bought the one with CD Write on it just so I could "back up" my information! I've written articles, sent out newsletters, sent and received a ton of…
Interview With An Ezine Marketing Pro: Alexandria K. Brown
Interview With An Ezine Marketing Pro: Alexandria K. Brown Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now. Alexandria: Sure thing! About four years ago, I left my NYC advertising agency job and began my…
