Thinkin’ Moves It

Site Review: NaturesFlavors.com

I'm a frequent reviewer with a site that is in trouble. The site, www.NaturesFlavors.com, is an online superstore of natural products. We sell about 2500-3000 products, from aromatherapy products to syrups and juices to sugar-free products to flavors and fragrances.

Google’s AdWords Guidelines In Action

When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend Google’s ad rules, even if you’re right. When Thai Winds decided to use Google’s AdWords program, they wrote their ad in the way that made the most sense from the perspective of their business. They didn’t anticipate what happened next, however – their…

Five Questions to Help You Decide if the Content is Worth the Effort

"Repurposing" is a great term, isn't it? When it comes to web writing, repurposing sounds much better than rewriting, redoing, reorganizing, or transforming-print-into-readable-web-text. But unlike most buzzwords, repurposing contains the essence of what good web writers do when they adapt a print document to the web: they change the document substantially so it fulfills a purpose on the web. They alter the print original so…

Career To Do’s

The start of a new year is a common time when people talk about making changes, particularly when it comes to their jobs. Whether you are seriously ready to make a move or you are still thinking about it, these 5 "Career To Do's" will help get your year started off right.