Archive
Internet Storm Watchers
Most of us are content with the protection a firewall affords us, and don’t bother to analyze the data the programs collect.…
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Portal Marketing
Portal Marketing is the development of advertising messages which are displayed to very targeted groups of internet users.
Site Review: NaturesFlavors.com
I'm a frequent reviewer with a site that is in trouble. The site, www.NaturesFlavors.com, is an online superstore of natural products. We sell about 2500-3000 products, from aromatherapy products to syrups and juices to sugar-free products to flavors and fragrances.
Tip: Boost your Search Engine Placement the Easy Way
Yes, I created metatags with the help of my Web master. But I didn't spend time or money submitting to search engines because I wasn't techie enough.
Google’s AdWords Guidelines In Action
When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend Google’s ad rules, even if you’re right. When Thai Winds decided to use Google’s AdWords program, they wrote their ad in the way that made the most sense from the perspective of their business. They didn’t anticipate what happened next, however – their…
Five Questions to Help You Decide if the Content is Worth the Effort
"Repurposing" is a great term, isn't it? When it comes to web writing, repurposing sounds much better than rewriting, redoing, reorganizing, or transforming-print-into-readable-web-text. But unlike most buzzwords, repurposing contains the essence of what good web writers do when they adapt a print document to the web: they change the document substantially so it fulfills a purpose on the web. They alter the print original so…
