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I was floored! I couldn't believe what they were saying! But there they sat -- three of the biggest film stars of…
You hear the success stories and you see the potential for earning an income on the internet. Mistake number one to avoid is jumping in and joining a bunch of affiliate programs, then picking up the services and software that you're told you need for marketing, here and there, willy-nilly, spending way too much money, and then making your-self crazy keeping it all straight and…
You're a writer, not a webmaster. But if you are writing for publication on a Web site, your editor may ask you to provide the basic HTML formatting for your work. Don't panic.
If you publish an e-newsletter or e-zine, you know that administering your subscriber list is a big chore. To maintain the list, you may be using an email program on your computer or a CGI program on your server. One advantage to maintaining the list yourself is that you know it is not being shared by anyone else.
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!
If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.
