The Only HTML Writers Need to Know

You're a writer, not a webmaster. But if you are writing for publication on a Web site, your editor may ask you to provide the basic HTML formatting for your work. Don't panic.

Use a List-server to Distribute Your Newsletter

If you publish an e-newsletter or e-zine, you know that administering your subscriber list is a big chore. To maintain the list, you may be using an email program on your computer or a CGI program on your server. One advantage to maintaining the list yourself is that you know it is not being shared by anyone else.

A News Release is Not an Ad

You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!

Thoughts On E-Mail Planning

If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.