Change Wood Into Gold

Thoughts On E-Mail Planning

If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.

Newsletters that Make Money

In my last article, I explained why selling ads to your eZine can cause you to lose money. Now I want to look at an alternative that can increase your income far beyond anything you would receive from advertising. In just three easy steps you can, over time, create a newsletter that will produce 10-20 cents per subscriber every single month.

fauzi’s Kindness Marketing Story

I once had a banner advertising offer on my website via pop-up. There's this one guy who had paid me first via paypal for putting his banner on that Pop-up. He had earlier purchased from me so he make the payment to me directly via paypal and at the same time sending his banner html code.

The Architect and the Interior Designer: New Strategies for Internet Development

Over the past three years, dramatic changes occurred in web site development. Early web site "design" focused on the "look" of the site and resulted in a "nice looking" but minimally effective business tool. The focus of the early web sites was primarily on marketing and advertising and containing little integration with business operations. Many web sites are still developed using these less effective methods.