Archive
A Visit with FindWhat CEO (Part 2)
Question: In your opinion, what are the top three mistakes made by new users? Craig: The top three are: 1) They do…
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Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand" too. In 2003 it's time to jump into the trenches with the "great unwashed": your sales people and your company's prospects. No whining. While you're at it, you'd better brush up on the ol' finance and math chops too.
Customers DO Exist Outside of Cyberspace!
This one statement might not mean much -- if anything -- to you until you actually try promoting your business in the 'real world'. I know it didn't mean anything to me; for years I heard 'experts' repeatedly say that the one thing online marketers neglected was the offline market.
Branding for Profits
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Anyone Can Sell Online
This deceptively simple formula belongs to everyone and anyone, but I have to credit David Taylor who wrote about it first in his impressive and inspiring book called: The Naked Leader http://www.amazon.co.uk/exec/obidos/ASIN/1841124230/shoptouruk . And here is the formula for guaranteed success: 1) Know where you want to go 2) Know where you are now
Tax Tips for Home-Based Business Owners
As tax time approaches, many home-based business owners begin completing their forms or paying their accountants with trepidation. This nervousness comes from two sources: a fear of being audited and a fear of having to pay a lot. For the most part, both of these fears are unfounded.
