Archive
‘How to use Copywriting to Leapfrog Your Competition Online’
Perhaps you've seen this quote:
Part of the
network
network
Home Plus Business Equals Chaos!
You made the commitment to start a home business. You researched your market and decided on the product or service that was right for you to promote. You established your home office (no small feat). Now the time is here to make things happen. However, nothing IS happening. Because....
Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand" too. In 2003 it's time to jump into the trenches with the "great unwashed": your sales people and your company's prospects. No whining. While you're at it, you'd better brush up on the ol' finance and math chops too.
Customers DO Exist Outside of Cyberspace!
This one statement might not mean much -- if anything -- to you until you actually try promoting your business in the 'real world'. I know it didn't mean anything to me; for years I heard 'experts' repeatedly say that the one thing online marketers neglected was the offline market.
Branding for Profits
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Anyone Can Sell Online
This deceptively simple formula belongs to everyone and anyone, but I have to credit David Taylor who wrote about it first in his impressive and inspiring book called: The Naked Leader http://www.amazon.co.uk/exec/obidos/ASIN/1841124230/shoptouruk . And here is the formula for guaranteed success: 1) Know where you want to go 2) Know where you are now
