Focus Your Writing with Reader Profiles

Whether you're creating a sales letter, brochure, data sheet, newsletter, or Web site, you must know your readers well if you want the piece to be read. Remember: this isn't entertainment.

Want to Motivate People? Try Emotional Intelligence

More every day, we see the need for emotional intelligence in the business world. Our thinking can only take us so far. We can gather data to rationalize our decisions, but often we're better off using our intuition.

Co-operative Advertising

Advertising is expensive. As a result, successful businesses are looking for more and more ways to save money on their marketing packages.