network
The first contact you or another employee in your company has with a client or customer may well be over the telephone.…
You've done everything: You researched and found a great market niche, secured the perfect problem-solving product, put together a great looking site and did all kinds of promotional stuff. The traffic, if not flooding to your site, is at least consistent.
Business owners can be rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now". But, as with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.
"Know Your Users" is the mantra of any good designer. Yet, *what* should you actually know about your users?
"Affluent Americans lead web growth" begins an article from http://cyberatlas.internet.com. According to the latest NielsenNetRatings, individuals with household incomes ranging from $100,000 to $150,000 are the fastest growing income group online and there are 15,000,000 of them.
A few days ago I spoke with Garrett to discuss some ideas I had for new articles, and he told me that he had countless requests for web site reviews. It seemed like a great opportunity to share my opinion on specific sites so I offered to write some reviews in lieu of an article. However, once I had a chance to look at the…
