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For most people, public speaking is a challenge, but even once you’ve mastered the techniques, and the part about just getting up…
When you survey business and management publications and listen to Wall Street and other business analysts, most of the attention is focused on what the senior management team of the organization is doing to generate earnings and to build and sustain high performance. The spotlight continues to focus on CEO performance, and CEO turnover continues to rise. In fact, the average tenure of CEOs in…
Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or just starting your own ezine.
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinct…
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you.
You went to all the trouble to develop a "Killer Ad Program", tested response rates and heavily advertised your product, service or opportunity, and then - nothing - no business. How come, you might ask.
