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One way many business owners market their businesses is by writing content for their online newsletters (e-zine), classes they teach, and articles…
Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or just starting your own ezine.
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinct…
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you.
You went to all the trouble to develop a "Killer Ad Program", tested response rates and heavily advertised your product, service or opportunity, and then - nothing - no business. How come, you might ask.
Dear Jim: My company sold $3,200 worth of merchandise to another firm some six months ago. When I attempt to pursue payment I learn that the person who placed the order has left and the company claims not to have ordered the product and refuses to pay. What do I do?
