Killer Ads

You went to all the trouble to develop a "Killer Ad Program", tested response rates and heavily advertised your product, service or opportunity, and then - nothing - no business. How come, you might ask.

DEBT COLLECTING Q & A

Dear Jim: My company sold $3,200 worth of merchandise to another firm some six months ago. When I attempt to pursue payment I learn that the person who placed the order has left and the company claims not to have ordered the product and refuses to pay. What do I do?

How Will Your Business Respond To The Challenge Of Change?

Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business "runs itself" and continues to grow. This was an achievable goal in the past. It isn't today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.