After the Hack: How to Get Back to Business

More often than not, when your machine has been the victim of a cracker's attack, the best solution is to completely reinstall the operating system, being sure to apply all relevant patches to the machine. In other words, go to your software vendor's website and double-check all of the security announcements and patches... you may have been hit by a brand new exploit. I have…

3 Key Principles of Search Engine Strategy

It's not hard to find good information on search engines... the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone's product or service. My first commercial site, Website Promotion Central, boasts top rankings for very competitive keywords like "website promotion." It's become…

10 Steps to Advertising Success

Millions of people marketing on the Internet try to grab the attention of all the rest. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses? First, do we even want to write our own ads, what with the so-called tested ones that come with our affiliate programs? The answer to that is, "Yes!" Your…

7 Useful Free Services For E-publishers

If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won't buy your product on their first visit to your web site. They need your advice to buy exactly your product because "it is the best, the cheapest" etc. You can tell them when you will make an update, to visit your site…