10-Minute Homepage Tune-Up

10 Tips for Ezine Publishers

1) Many Ezine Publishers use too many styles of separators in their Newsletter. I recently saw an Ezine that used no less than 7 different separators: ++++++ ------ ~~~~~~ \ ...... ====== ****** This confuses the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easier to read if you use just one or two styles of…

After the Hack: How to Get Back to Business

More often than not, when your machine has been the victim of a cracker's attack, the best solution is to completely reinstall the operating system, being sure to apply all relevant patches to the machine. In other words, go to your software vendor's website and double-check all of the security announcements and patches... you may have been hit by a brand new exploit. I have…

3 Key Principles of Search Engine Strategy

It's not hard to find good information on search engines... the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone's product or service. My first commercial site, Website Promotion Central, boasts top rankings for very competitive keywords like "website promotion." It's become…

10 Steps to Advertising Success

Millions of people marketing on the Internet try to grab the attention of all the rest. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses? First, do we even want to write our own ads, what with the so-called tested ones that come with our affiliate programs? The answer to that is, "Yes!" Your…