How secure do you want to be?

Please read this disclaimer You probably get a good deal of email, letters and phone calls warning you about computer security. The general idea is the same: your systems are threatened, we can stop the threat. The cost of the remedy is seldom mentioned up front. but there are lots of buzz words to make up for any lack of specifics. "Intrusion detection", "secure firewall",…

The Golden Rule of Marketing

As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that…

Creating A Terrific Home Office

One of the many decisions you have, as a new business owner is, “How Do I Create A Home Office?” Take it from someone who has been exactly where you are and learn from my mistakes - “keep it private, professional, functional, simple, within your budget and fun”.

How Do You Score on the Marketing Emotional Intelligence Test, i.e., Are You Marketing APPROPRIATELY to Who’s REALLY on the Int

Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."