What is Branding and Why Do You Want It?

Talking about branding is like talking about leadership. There are coaches and courses which purport to "teach" leadership, but as we all sense - that's why we want so badly to learn it - leadership comes from character and inner qualities. It's an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You…

Your Marketing Mantra

There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it.

I Question Your Integrity!

I seriously question your integrity! I don't believe a word of your advertising or any of your promises! You'd be shocked if one of your customers said this to you, wouldn't you. You'd want a detailed explanation of why they feel this way. You'd acknowledge that YOU needed to correct whatever it was that caused this feeling in customers - IMMEDIATELY. Yet, many of your…

5 Ways To Get People To Discover YOU Online

1. Send Them An Email With Your Signature Always use a well-crafted signature file at the end of your email message. It amazes me that so many people miss this simple online marketing strategy. It is easy and very effective! You not only give prospective customers every way possible to contact you – you also […]