Archive
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
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Coping with the Deployment of a Loved One
When we must part with a loved one, we have physical and emotional reactions beyond our control. Our emotional intelligence skills can help us manage them. Having someone you love deployed is extremely stressful.
Bring Your Dream, Vision or Theme to Life
What do you do on a daily basis to you bring your dream, vision or theme* to life? One way is to spend time visualizing it. This gives you the opportunity to keep your dream, vision or theme alive; it allows you to be in the moment with it and the next step to unfold naturally.
Hey, Client, This Is Me!
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"
What is Branding and Why Do You Want It?
Talking about branding is like talking about leadership. There are coaches and courses which purport to "teach" leadership, but as we all sense - that's why we want so badly to learn it - leadership comes from character and inner qualities. It's an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You…
Your Marketing Mantra
There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it.
