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Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an…
Regardless of what business we're in, we all want the value - let's call it "money's worth" -- we paid for up-front at the beginning of any program we undertake. Like, for instance, the money's worth implicit in the underlying premise of public relations. Namely, people act on their own perception of the facts before them, leading to behaviors about which something can be done.…
Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
If you want to increase web site traffic without spending a dime, then write your own ezine article. It's one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.
"Heidi Fleiss is back!" yelped a gossipy acquaintance at my gym, seeing the former Hollywood Madame interviewed by the Today Show's Matt Lauer on TV. Savvy readers of my column can already guess this case study is about preparing yourself for Effective TV media interviews.
