Archive
Do You Need a Mentor?
When it comes to business, I am a "do-it-yourselfer". I trust my own instincts, create my own breaks, do my own work.
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Know your Audience: Write a Top Selling Book
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Increase Web Site Traffic by Writing Your Own Ezine Article
If you want to increase web site traffic without spending a dime, then write your own ezine article. It's one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.
Top Tips for TV Interview Success
"Heidi Fleiss is back!" yelped a gossipy acquaintance at my gym, seeing the former Hollywood Madame interviewed by the Today Show's Matt Lauer on TV. Savvy readers of my column can already guess this case study is about preparing yourself for Effective TV media interviews.
How to Start and Run a Landscape & Garden Maintenance Business
Statistics show that nine out of every ten new businesses fail. Most of these businesses fail within the first year. The rest don't make it past their third anniversary. Given such dismal odds why would you want to start a landscaping or interiorscaping business?
Answering Customer Service E-mail: Five Errors to Avoid
We're turning our focus this new year to customer service e-mail messages, those "answers" we receive in our inboxes when we write to customer service representatives (CSRs) for help. Our research method: Send hundreds of customer service questions and requests via e-mail. We've e-mailed everyone -- from Fortune 500s to ma-and-pa companies, from public corporations to nonprofits and government agencies. We've solicited customer service e-mail…
