Armoring Solaris

The Biggest 37 Cent Mistake You Could Ever Make

When it comes to filing your tax return, spending 37 cents could be the biggest mistake you ever make. Millions of taxpayers make the mistake of putting their income tax return in a regular letter-sized envelope, sticking on a 37 cent stamp, and placing the envelope in the mailbox.

How to Write E-Mail Sales Messages That Get Results

Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?

The Fallacy of Free Advertising

The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you *results*! You still 'pay' for free advertising in terms of wasted time and effort.

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine…