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Recession Fix
The recession-ravaged business community may be missing a bet while waiting for a broad-based business recovery that isn't going to happen until…
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How to Write E-Mail Sales Messages That Get Results
Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?
A Big Tax Loophole Just Got Bigger: How To Turn Taxable Income Into Non-Taxable Income
Believe it or not, there are ways to convert taxable income into non-taxable income, without any fear of an IRS audit.
The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you *results*! You still 'pay' for free advertising in terms of wasted time and effort.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine…
How To Create A High-Impact Sales Letter — Fast
A persuasive convincing sales letter is a valuable marketing tool. It's also versatile. I regularly use the same text successfully in all the following formats:
